From Global Brands to Growth Engines: Why I Do What I Do
From Entrepreneurial Beginnings to Strategic Leadership
The Founder's Journey
My path has been shaped by over two decades of building, scaling, and advising companies at the intersection of marketing, technology, and strategy. I spent the first decade of my career in the trenches—founding startups, wearing every hat, raising capital, building teams, and ultimately exiting a travel tech startup backed by AOL. That experience gave me firsthand insight into the real challenges founders face—from product-market fit to growth plateaus to brand identity crises.
The next decade took me into the world of global management consulting. I advised iconic brands like Wells Fargo, JP Morgan, Airbnb, Dell, Nike, Under Armour, and Coca-Cola—helping them architect digital growth strategies, scale their marketing engines, and connect more meaningfully with their audiences.
Now, I bring both worlds together—startup grit and enterprise polish—to help AI-first startups and tech-driven B2B companies grow with clarity, precision, and purpose.
The Real Problem I Solve
The tech world is full of brilliant minds building exceptional products—but most struggle to communicate their value or create demand. Markets are saturated. Messaging is muddy. Teams are fragmented. And the go-to-market strategy often feels like a patchwork of guesswork. I help founders and growth leaders fix that.
My Philosophy
I believe:
Who I Work With
I partner with:
The Full Lifecycle Marketer
My career has given me a rare perspective: I’ve worked across every stage of a company’s growth journey — from MVP to market leadership. That means I don’t just see isolated tactics; I understand how it all connects. Whether I’m mentoring a junior marketer or collaborating with the C-suite, I bring the same level of clarity, curiosity, and care. I don’t chase trends. I build systems that last.
Why I Might Be the Right Fit
I’m not here to check boxes. I’m here to change trajectories. You should reach out if you’re looking for someone who:
Your Next Move
If you're building something extraordinary but struggling to gain traction, it's not a product problem. It's a positioning and strategy problem. Let’s fix it—together.
My path has been shaped by over two decades of building, scaling, and advising companies at the intersection of marketing, technology, and strategy. I spent the first decade of my career in the trenches—founding startups, wearing every hat, raising capital, building teams, and ultimately exiting a travel tech startup backed by AOL. That experience gave me firsthand insight into the real challenges founders face—from product-market fit to growth plateaus to brand identity crises.
The next decade took me into the world of global management consulting. I advised iconic brands like Wells Fargo, JP Morgan, Airbnb, Dell, Nike, Under Armour, and Coca-Cola—helping them architect digital growth strategies, scale their marketing engines, and connect more meaningfully with their audiences.
Now, I bring both worlds together—startup grit and enterprise polish—to help AI-first startups and tech-driven B2B companies grow with clarity, precision, and purpose.
The Real Problem I Solve
The tech world is full of brilliant minds building exceptional products—but most struggle to communicate their value or create demand. Markets are saturated. Messaging is muddy. Teams are fragmented. And the go-to-market strategy often feels like a patchwork of guesswork. I help founders and growth leaders fix that.
My Philosophy
I believe:
- The best technology still needs a killer story.
- Strategy must always precede tactics.
- Clarity is a growth multiplier.
- AI isn’t a buzzword—it’s a weapon when used intentionally.
- Great companies don’t just scale. They lead.
Who I Work With
I partner with:
- Enterprise marketing leaders ready to modernize outdated strategies
- Founders, CEOs, and CMOs of AI-first or tech-driven startups
- Growth-stage B2B SaaS companies looking to scale
The Full Lifecycle Marketer
My career has given me a rare perspective: I’ve worked across every stage of a company’s growth journey — from MVP to market leadership. That means I don’t just see isolated tactics; I understand how it all connects. Whether I’m mentoring a junior marketer or collaborating with the C-suite, I bring the same level of clarity, curiosity, and care. I don’t chase trends. I build systems that last.
Why I Might Be the Right Fit
I’m not here to check boxes. I’m here to change trajectories. You should reach out if you’re looking for someone who:
- Drives pipeline, not vanity metrics.
- Brings strategic thinking and operational discipline.
- Leads with empathy but delivers with precision.
- Builds marketing systems that scale with — and ahead of — your business.
Your Next Move
If you're building something extraordinary but struggling to gain traction, it's not a product problem. It's a positioning and strategy problem. Let’s fix it—together.
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The Expertise : Bridging Vision with Execution
What sets me apart is my ability to combine strategic insight with actionable execution. Whether it’s helping startups find product-market fit or enabling medium-sized businesses to scale with confidence, my work has always centered on results.
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I believe in creating strategies that are as human as they are effective. Great businesses don’t just meet targets—they connect, inspire, and leave lasting impacts. My role is to help you craft that story and execute it with precision.
Why It Matters: Your Growth, My Mission
This isn’t just work for me; it’s a calling. Every founder, every leader, and every team I work with carries the potential to change lives through their vision. My goal is to make that vision a reality, ensuring it thrives in a competitive, ever-changing world.